Privacy Policy

Privacy Policy - Full Version

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Effective Date: August 23, 2025

Athena Building Performance Inc. ("we," "our," or "us") values your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website, interact with our services, or communicate with us.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, mailing address, or other contact details you provide when requesting services, filling out forms, or contacting us.

• Service Information: Project details, property information, or related service inquiries.

• Usage Data: Information about how you use our website, including IP address, browser type, operating system, referring URLs, pages visited, and time/date stamps.

• Cookies & Tracking Technologies: Our website uses cookies and similar tools to improve functionality, analyze traffic, and personalize your experience.

2. Wix Analytics and Cookies

Our website is hosted on the Wix.com platform, which provides us with analytics tools to better understand visitor behavior.

• Wix Analytics: Collects non-identifiable information such as pages visited, duration of visits, device and browser type, and general geographic region.

• Cookies: Small data files stored on your device that help improve site functionality and performance. Cookies may be used for:

  • Remembering preferences and settings

  • Measuring website traffic and usage patterns

  • Improving marketing and advertising efforts

You can control or delete cookies through your browser settings. Please note that disabling cookies may affect certain features of our website.

3. How We Use Your Information

We use collected information for purposes such as:

• Responding to service inquiries and providing estimates

• Scheduling and delivering our services

• Improving our website, services, and customer experience

• Monitoring website performance through Wix Analytics

• Sending updates, promotions, or important notices (you may opt out at any time)

• Complying with legal or regulatory obligations

4. Sharing of Information

We do not sell or rent your personal information. We may share your information in limited circumstances:

• With Service Providers: Trusted vendors who assist with business operations (e.g., scheduling, billing, marketing).

• With Wix.com: As part of our website hosting and analytics. Wix may store data on secure servers and process information as described in Wix’s Privacy Policy.

• For Legal Compliance: When required by law, regulation, or legal process.

• Business Transfers: In the event of a merger, acquisition, or sale of company assets.

5. Data Security and Massachusetts Compliance

We take reasonable precautions to protect your information from unauthorized access, use, or disclosure.

In compliance with Massachusetts data security laws (201 CMR 17.00), we:

• Maintain a Written Information Security Program (WISP) appropriate to the size and scope of our business

• Restrict access to personal information to employees and service providers with a legitimate business need

• Use reasonable safeguards, including encryption when applicable, to protect sensitive personal information

• Monitor systems to help prevent unauthorized access or data loss

No method of online transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Massachusetts Residents’ Privacy Rights

If you are a Massachusetts resident, you have the right to:

• Request access to the personal information we hold about you

• Request corrections to inaccurate information

• Request deletion of your personal information, subject to legal and business record-keeping requirements

• Opt out of receiving marketing communications at any time

To exercise these rights, please contact us using the details provided in the Contact Us section.

In the event of a data breach involving your personal information, we will comply with Massachusetts law, including providing required notifications to affected individuals and to the Massachusetts Attorney General’s Office and the Office of Consumer Affairs and Business Regulation.

7. Children’s Privacy

Our website and services are not directed to children under the age of 13. In compliance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verified parental consent, we will delete it promptly.

If you are between the ages of 13 and 17, you may use our website and services only with the involvement and consent of a parent or legal guardian. We encourage parents and guardians to monitor their children’s online activities and help enforce this Privacy Policy.

If you believe that a child under 18 has provided us with personal information without appropriate consent, please contact us immediately using the information in the Contact Us section below.

8. Links to Other Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those third-party sites.

9. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

Athena Building Performance Inc.
187 East St, Suite 2
South Hadley, MA 01075
Email: info@athenabp.com
Phone: 413-200-0485